About

La Thu™ began as a quiet idea: to keep only what feels necessary.It is a lifestyle brand built around everyday pieces—clothing and goods chosen to be worn, used, and lived with. The focus is on simplicity, balance, and comfort, without excess or noise.

La Thu is part of Maison La Thu™, a house brand that brings together different expressions across lifestyle, hospitality, and daily culture. Within the house, La Thu lives as the apparel and lifestyle expression—simple, restrained, and practical.

The work is guided by ourhouse brand system—102, Only One. Only You, Thứ Thiệt, and 6×17—that shapes how pieces are selected, refined, and released. Not everything needs to be said. Some things are simply felt.